Head of Marketing

External Relations - Marketing Strategy

With a global footprint spanning Sunderland, London, Hong Kong, and partnerships in 15 countries, the University of Sunderland is a beacon of transformation for 27,500 students. We take immense pride in our recognition as a top 50 UK university (as per the Guardian University Guide 2024). Our commitment to excellence extends to our top-notch facilities, inclusive culture, and the dynamic city we call home.

Now, we are embarking on an exciting journey and are on the lookout for a Head of Marketing who can infuse dynamism and creativity into our marketing endeavours. This isn't just a role, it's an opportunity to shape our future and make a lasting impact.

About the Role

As our Head of Marketing, you will take the helm of our marketing activities and provide strategic leadership, oversight, and evaluation. Your mission will be to craft cutting-edge multi-platform campaigns and captivating content that resonates with our diverse audience while effectively advancing our institutional and recruitment goals. You will be the mastermind behind our brand marketing strategies, aiming to elevate our brand awareness and positioning within the Higher Education landscape. Your ability to identify unique opportunities will help set us apart from the competition.

Staying at the forefront of our field will be imperative. You will keep a watchful eye on innovations, emerging trends, and opportunities in the Higher Education sector and the wider external environment. Maintaining relationships with media partners and outlets will be crucial. Leading and mentoring a high-performing marketing team will be part of your role, fostering a culture of creativity, innovation, and collaboration. You will set clear expectations and objectives for the team.

This is a role where your creativity and strategic acumen will not only elevate our University, but also contribute to transforming lives and communities.

About You

Not just a marketer, you are a strategic visionary with a strong understanding of consumer behaviour. Your expertise has led to the successful execution of multi-channel marketing strategies, encompassing diverse mediums such as publications, print, CRM, promotions, and brand management. Your experience extends seamlessly into managing corporate and public affairs relationships, recognising their pivotal role in our organisational objectives. 

When confronted with complex data analysis, you don't perceive it as a challenge, but rather as an opportunity. You possess the acumen to translate numbers into actionable strategies that yield positive results. In the realm of leadership, your approach isn't just effective, it's inspirational. Your extensive experience in guiding and nurturing teams has cultivated an environment of innovation and collaboration.

With a track record that speaks volumes, you will be ready to take the next step and make a profound impact as our Head of Marketing, here at the University of Sunderland.

What We Offer

At the University, we are not just about academic excellence, we're a community that embraces inclusivity and support. Join us, and you'll receive a comprehensive benefits package:

• A generous annual leave entitlement of 36 days, with additional closure days at Christmas and Bank Holidays.
• Access to our Workplace Pension Scheme for your financial security.
• The My Lifestyle Benefits Platform for exclusive discounts.
• Save on private medical insurance, health cash plans, and receive financial well-being guidance.
• An on-site nursery for childcare.
• Discounted membership at CitySpace Fitness for an active lifestyle.
• Free campus bus travel, staff networks, on-site events, and more.

Equality, Diversity & Inclusion

We firmly believe that an inclusive university is a force for good. Our staff survey in 2023 revealed that 97% of our staff believe in our commitment to achieving an inclusive university.

How to Apply 

As part of your application, please attach your CV when prompted to upload supporting documents.

If this role appeals to you, and you would like a conversation prior to applying, please contact Katherine MacLeod, Director of External Relations katherine.macleod@sunderland.ac.uk

Applications close midnight on Wednesday 11 October 2023, with interviews on Tuesday 24 October 2023.